7 Rules of On-page SEO

    

        First of all we have to know about the on-page SEO. On page SEO is that practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines.

RULE NO 1 TITLE:
Title should not be more than 65 to 70 characters. Title must be very attractive and emotional. It should be under 568 pixel.

RULE NO 2 KEYWORD PLANNER:
Keyword Planner helps you research keywords for your Search campaigns. You can use this free tool to discover new keywords related to your business and see estimates of the searches they receive and the cost to target them.
TWO TYPE OF KEYWORD PLANNER
•    SHORT TAIL
•    LONG TAIL
KEYWORD DENSITY: Keyword density refers to the number of times a keyword appears on a given webpage or within a piece of content as a ratio or percentage of the overall word count.

KEYWORD FEQUENCY: Keyword frequency refers to how often a keyword appears on a given webpage or within a piece of content.

KEYWORD PROMINECE: Keyword prominence is how close your keyword is to the beginning of a section, or element of your page.

KEYWORD PROXIMITY: The keyword proximity refers to the distance between the search term’s individual keywords.


RULE NO 3 META DISCRIPTION:
Meta descriptions, meta tags that provide a description of what the page is about, are often displayed in the SERPs underneath the title of the page. It should maximum 170 character and minimum 100 character.

RULE NO 4 HEADING:
Headings are HTML elements (H1-H6) used to identify headings and subheadings within your content from other types of text.
RULE NO 5 FONT TAG:
The <font> tag plays an important role in the web page to create an attractive and readable web page. The font tag is used to change the color, size, and style of a text.

RULE NO 6 BOUNCE RATE:
the percentage of visitors to a particular website who navigate away from the site after viewing only one page. Good Bounce rate should be up to 40 to 60%. Bounce rate should not be zero.
How to calculate bounce rate?
 is calculated by the total number of one-page visits divided by the total number of entries to a website.

RULE NO 7 LOAD TIME: 
It indicates how long it takes for a page to fully load in the browser after a user clicks a link or makes a request. 7 TO 8 second is good for page load time
(TOOL TO CHECK LOAD TIME: PAGE Speed insight)